Just the Numbers – Godaddy Expired Auctions

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Over 25% of names on Godaddy Domain Auctions from Other Registrars

Depending on time, I search Godaddy auctions every 7-10 days. This weekend I decided to up my game and track the exact dates I can search and add to watch list at Godaddy auctions.  I haven’t rethought my approach for about 7 years.

The genesis of the thought is I see some of my own late renewing or not renewing names on the auctions – and it seem the dates names could appear varied.

Why every 7 -10 days? Well for me its all about the watch list. Ever since I started with auctions the ability to search by keyword, and add to watch list, has been a key factor.

I can search and tag potential bid-able names – without having to bid early or keep my own notepad, and have to copy and paste.  Doing the searching apart from the bidding and evaluation (see post) lets me only have to make a “maybe” decision when i add to a watch list, not a final buy.

Now when time is tight I sometimes have to do this daily, looking through the different metrics. But I find I search too deep,  and I reach for unworthy names if done each day. So I need to be careful of a day when I have a lot of time, I am maybe coming off a sale or two, and can overbuy – reaching down in quality instead of reaching out in time.

Pro Domainers and Investors Tip

Searching 7-10 days gives you perspective on the best names, and the ones you really want to sacrifice and/or hold bidding dollars for. Searching one day at a time, means you may just want to buy names when you have a lot of time, and then your knee jerk to “I’ve bid to much” this month when the better names come. Or you miss a day when a great name that others didn’t see shows up.

Fertile Fields

Searching 7-10 days worth of names means if you look at 1000 names your looking at better overall names. For instance, looking at the 400 highest CPC for 8 days, your looking at names with $20-$200 Estimated CPC. If you look at one day, and look at the top 400 you down to $2.00. When you apply to other searches like dictionary words, geos, shortest etc your scanning a bigger group, and if you a certain amount of time to look at 2000 names, look over over ten days, your looking at better names.

Another example would be If your looking for names with age, search 10 days, and the top 2 pages of 200 names means your probably looking at only 1999 and before. Spending the same time looking at one day means your looking up through 2005.

Now if you have the budget to handle more names, daily might work. Do both – go long in time, and deep in your daily reach.

But what if I didn’t know was exactly how many days ahead could I search, and if I didn’t search again for another 9-10 days, would there be gaps, especially with the new registrar partners. It seemed some of my expired names were only appearing 4-5 days before auction end.  So might search today (10/4), and then calendar searching again for 10 days out (10/14)

But, if names were added with only 5 days to go, if I only searched 9-10 days before, names could come up – and close before I ever got them on my watch list.

So I ran expireddomains.net and limited by godaddy expired domains, and then further searched by registrar. Here what i found.

Godaddy – 225,557 names. Oldest 10 days out.

Tucows – 52,403 Oldest was 9 days left

Enom – 18,992 names, Oldest was 8 days.

Name.com – 6,719 names. Oldest was 8 days out.

So it shows just how much of Godaddy inventory is coming from other registrars, about 25%.  Some of Tucows inventory (depending on whether they are warehousing still) could be similar in some cases to the valued Network Solutions stock we all love at Namejet; as Tucows operated as a reseller back-end for many original registrars.

So the conclusion, I’ve changed my methods to search godaddy every 8 days. I may have some overlap and see names I have already added to my watch list, but its worth it to make sure i don’t have gaps.

And I’ll check the next time I do 8 days, to see if these numbers hold true.

Good luck out there….

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