Money.com and Money Magazine have changed hands for about $20 Million.
Seems like mostly a link farm now, but one that still commanded $20 Million, $10 Million above its asking price. That is quite a bit of a fall from the $500 Million it may have been worth at one time.
Certainly the Magazine existed before the domain name; but in todays market having the com gives the buyer power, prestige and as we see in this case, at least a chance of a positive exit down the road. Owning one word premium, or in this case platinum, domain names means there always an exit even if on the value of the domain name alone.
The $20M may not have been available if this were Monee.com, Mon.ey or Your.money.
My guess is this will a huge home-run for the startup who purchased.
So when your building a company, consider the value retention and investor protection that comes from owning a category defining domain name. It allows the company to pivot internally into different business models; or provides some type of exit for investors even as the company winds down.
No doubt for me that the name helps the new owner raise capital and opens the door to almost any potential partners, Hi this is ___________ from Money.com, can we meet next Tuesday to talk about some partnership and business development opportunities.