Why are Domain Names Important?

4 Comments

Why are Domain Names Important?

The only connection for your content that you truly own and control is on your domain name. And, it works for everyone globally.  All your content on search engines, social networks or apps and free email is shared – owned by others – under terms and conditions you may never understand.  Its important to own a domain name to hold your digital content.

So why do I constantly talk about these special assets called domain names?

Because as the most recognized part of a URL, or Universal Resource Locator, your domain name gives you the opportunity to OWN your online property. And it is already a connection available for everyone.  You didn’t build the network. You didn’t lay the cable and connect the world. Yet, you get to use it to connect to the global community.

I thinks its fine to leverage existing search engines and social media to grow and gain attention.   But just like you want to own a home, not rent it; you want to own your customer relationships. And where do you own the data and processes, only on your own website, on your own domain name.

And if you are going to have a domain name, why not get the best domain name you can?  If you feel unworthy, or apologize for your domain name. Upgrade.  You upgrade your clothes, where you stay and travel. The seats you sit in at events. Your advertising in venues and platforms that reflect quality. Consider that your domain name needs to match the quality you hope to show customers, vendors, friends and partners.

Lastly, in most interactions, users will see your domain name before they click, email, visit or hear you out.  They are already making impressions of you and your company when they meet you or see your link, business card, or social media profile. If you domain name is a “just OK” domain name, or one not representative of the quality you need to get a meeting or further attention; your losing reach.  You will never know who didn’t follow through and see you or your site because of a value judgement just from seeing your domain name.

A domain name is important because its the location of your company or content, and also part of your marketing and branding online.

  1. You are correct, but we’ve been touting these benefits for over 25 years. The problem is two-fold. 1) It’s a “new” technology and like the invention of the car, it takes time for the public to understand and get accustomed to it. The monopolies have created user-friendly, walled gardens reduce the need for privately owned domain names. 2) Google have made a huge effort to teach people that they are the gateway to the internet through search and their browser which again reduces the need for domain names among the non-business users or netizens. For many of the profitable search keyword verticals, businesses must then pay Google in order to be listed on the 1st page. Furthermore, the masses are used for Googles advertisers for more profit on sites that they own like YouTube.

    The public as yet, have not been shown that there is a viable way to live and make sustainable income from owning a domain name and website. Most domain owners wait for an investor or business to buy their names and it is not cost-effective for most small businesses to maintain a website that is not profitable.

    IMO, Amazon, Google, Apple, Microsoft and Facebook have consumed the majority market-share of advertising and product manufacturing on the internet. Small businesses and the middle class have little ability with the cost of conventional brick and mortar and while the web is the place for these classes, the internet has been consumed by these monopolies with little or no room to grow.

    YES, domain names are the epitome of freedom on the greatest creation for distribution in the history of mankind – The internet. Nobody said it was going to be easy.

    • Michael, thats so on point. Not a surprise. I’m encouraged by your posts and comments because i think you truly keep your eye on the ball, and what counts.

      “The public as yet, have not been shown that there is a viable way to live and make sustainable income from owning a domain name and website.”

      Thats going on my wall. Thats 2020 right there… was 2016, 2017, 2018 also…

      We think were buying a business when we buy a name, but buyer only sees name.. and hassle to build a business.

      Hardest question i always get from buyer is ,, well if its the most important thing, and so great why aren’t you doing it..

      secondly,

      “IMO, Amazon, Google, Apple, Microsoft and Facebook have consumed the majority market-share of advertising and product manufacturing on the internet. Small businesses and the middle class have little ability with the cost of conventional brick and mortar and while the web is the place for these classes, the internet has been consumed by these monopolies with little or no room to grow.”

      yes it would be great if we only took inquiries from active passionate doers who can faceup to giants, but I need to be able to sell to followers also.. SquareSpace, Wix etc have and made billions…..

      Thanks and hope your well.

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    • seems like it…i think this is where i say they are terrible, than offer to buy for peanuts.

      under the growth domaining plan, of buy whats hot so you profit from when its hotter, yes .co 1 words seem to be on the up.

      watch your inventory, they dont ring the bell at the top.

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