Finally some push back on Google and their search engine manipulations. The Wall Street Journal reports on their investigation of Google today.
The upshot. from the article relating to the “image” of google as helping us all with and non-biased independent search of the internet.
“That message often clashes with what happens behind the scenes. Over time, Google has increasingly re-engineered and interfered with search results, including through blacklisting websites, pushing its preferred results and editing autofill responses, according to a Wall Street Journal investigation.”
See more here. WSJ is trying a payment wall, you may not be able to see the full article.
What is ironic is Google search first became valuable when everyone was worried about typing in the wrong URL and having their computer infected. So typing into Google was an easy way to ensure you got to the right site. Because browser security has improved, I think consumers have a lower fear (and the backup of SSL warnings even help further) of unsafe direct navigation. So the power of directly marketing and guiding customers to your website (where you own and control you own data and relationship) should be easier to pursue than ever.
Google delivers to me the information I am searching for less and less these days. I don’t think I’m the only one as more and more trusted commentators share the same story. I’ll summarize a list of those who shun the search giant next week.