By the Numbers – The Daily Drop

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Domain Statistics on Domain Deletions and .com Deletes.

Data, Data, Data.  In our “By the Numbers” posts we will try to show whats happening in the domain name business, and how that data can benefit you.  Here we go.

“Your Domain Name Doesn’t Matter” Takes a Hit

Those that say and report your domain name doesn’t matter are right, and also very very wrong.  Your domain name doesn’t matter if you don’t want to have a successful website, or business.  A huge percentage of domain name registrations in the past three years are being dropped.  If just registering any name in .com would lead to success, then 20-30 MILLION names wouldn’t be deleted one year later. And over 57% of the drop wouldn’t be from names registered one year ago.

As I look at my daily deletes page for .com, tells me 555,700 .com domain names were dropped in the past 7 days.  That is about 80,000 per day. More drops happen when the original registration date was a weekday, less when the original registration date was a weekend or weekends. And more the last day of each quarter.

Domain Investing Pro Tip

Domain registration activity is less on weekends and holidays. But when your looking at dropped or expired names auctions, the registration date for deleting names is about 30-80 days prior to the drop day, a year or more ago.   Over time it may average out, with names dropping from years back. But almost 50% of the drop comes from names registered one year ago. Just because drop day is a weekend doesn’t mean registration day could have been a weekday.

Ok, back to the stats. So of the 80,000 names per day dropped in the past 7 days, about 555,700 in total, 38,500 or about 5500 each day were caught or registered. So for the last 7 days, about 7% of deleting domain names are picked up soon-after.

That tells me investors are using the timing of a domain being dropped as the determining factor of which domains to buy.  I think the e-books are wrong about flipping domain names and have many new investors be driven by availability on the drop as the agenda that sets up what to buy.  You should buy hand registration fee domain name registrations based on the best available names, which may be because of a recent drop, but not always.

So if the only 5-6 letter brandables you are looking for are based on what is dropping, check yourself against a similar type of names simply available for registration. You may be diving too deep in the drop pool.   And the stats show your dropping after one year most likely.

Lets look at last weeks dropped names registered over the past 3 years, Over 80% of the domain names dropped last week were registered in the last 3 years. End-users are throwing back names and investors aren’t keeping for long.

Year Registered # of Names % Of Drop
2018 296,496 57.40%
2017 80,360 15.56%
2016 36,554 7.08% 80.04%

Some more tidbits. Almost 95% of those names that drop aren’t registered in any other Top Level Domains. That means no ccTLD or new gTLD or legacy gTLD. No .net or .org.  Whoever owned them wanted .com.  Is .com king, absolutely. This shows me last year customers and investors would rather have a .com, even if longer, with a hyphen, more words. But.. they don’t keep them

For domain name owners and investors who chose the best (but lessor in the universe of names) available .com, the long or “what they could get” .com: it didn’t contribute enough to the success of their website to even warrant another $8-$35 renewal.

So when your talking premium domain names with a customer, use the fact that millions of people are trying to buy something they can “find”, and they think its “ok”, but millions aren’t even renewing their names one year later.

And if these registrations are for investors, buying the available .com doesn’t seem to be paying off; unless their successful flips are paying for all these drops, even if at $1.

But I have only looked at deleting names, tomorrow I’ll bring you some info and registrations and data trends from the last year.

  1. GOOD JOB. You really make an effort making data the central point of your argument and that makes you blog my go to. I have always argued that people who make claims like “I only buy drops never hand registrations” are really setting themselves up to be dumpster divers. They tend to forget that what they consider a drop gem is most probably someone elses hand registration. Looking at how competitive and gamed the drop game is, I’d say low dollar wins are dumpster domains. Unless i am paying top $$ at the drop forums, I generally stay away from those. Owning 600 names btn 3 registers, I am having a record year selling hand regs that follow emerging business and tech trends. And yes, I drop about 18% of my previous year registrations. I am sure you do the same.

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