My New Favorite TLD

So I’m not opposed to investing on other tlds. Its no secret i have a lot and work with .LA for city domain names for business in and around Los Angeles. I also use .ws as the best tld for emoji domains, and I’m a long time .TV fan.

But here is the registration date on my new favorite, any guesses? It could be a new tlds, existing tld or cctld.  50 Topcoin to the first one who gets the answer.

Domain Name Blog

My New Favorite TLD.

 

Gamechanger – Domains Now Show $99 a Year at Godaddy … Brilliant!

Godaddy Available Domain Names now show $99 a Year. Brilliant!

Godaddy Domain Names

Godaddy Domain Names now $99.99

Brilliant !

(Note this doesn’t happen all the time, but it did twice this morning for me)

So when you search for a single domain name, Godaddy will now show its available, and only $99 a year. Includes website and email.  Brilliant. This is what people want.

They get a fully protected domain name, email and a website. Boom, done!!

I think it will take about 30 days for everyone else to jump on board.  This takes all the hard decision making out of the equation. Domain names have always been worth more than registration fee, so i don’t think we are running up against demand shrinking.

To be fair, they do show a “domain only” option; see below.. and stop laughing yes i registered that, its a brandable right.. funny thing is used to own it, dropped and now re-regged.

Khannabys Domain Name

Khannabys.com Domain Name Registration Results Page

So I don’t think in the consumers will mind…. why not get the whole package, the economy is good, and your done with billing for a whole year.  That is the key, as a buyer, your done – problem solved.  And if your an experienced domainer, or this is an extra name you click domain only.

For the Domain Industry this may end up reducing the price of domain names, because, the domain name is now a small part of a package of larger services.  The incentive will be to drive down costs for registrars – i wish i could say to lower prices – but now it will be to raise profits.   And just like they will look to email providers, and site builders to lower costs, they will look at the outsize profits at the registry and want lower costs.

For thirty years the domain name wagged the dog, its was the scarcity and starting point, now its part of the equation – and expensive for the cost of its delivery.  Most of the value in the registration is pure profit to Verisign. Its vulnerable, which is good for us wholesale buyers.

So March 13th, count it,mark it; when our biggest registrar started selling websites, not domain names.  Selling a solution, not a problem. Starting selling something exciting, not a burden and a worry.

So I’m changing to , changing to what i started in 2007, Joe Domains, domains name for the average Joe.  Ill show you more next week about how i plan to be doing the same thing with my premium domain names.

Welcome to the Dn.BIZ Blog

So why another industry blog and why am I writing again.  Well you will see more than just a blog on Dn.BIZ, i’ll be producing content in quite a few formats, but as to the blog, thanks for coming in. Why.. you ask?

Page Howe Domain Name Investing

Photo Courtesy DnJournal.com

 

 

I think we under-serve the general public on information about domain names, maybe on purpose.

Because I think we can do a better job maximizing the value of domain names for the whole industry.

Because of the generally nice feedback and appreciation I receive at shows and in messages and phone calls about my time on Domain Sherpa, and how I helped out investors and website creators and those working in the Industry.

Domain Names are now an important asset for websites and business owners. It used to be you had tools and equipment to manage, now you have online tools and assets, like domain names to manage. Do you know the rules?

I LIKE Domain names and still feel they are one of the few assets with enough uncertainty as to their value where you can make money buying, selling and trading.

Because many of the trends and things I thought would happen 15 years ago are finally happening, so I’m not so early anymore.

The economy finally got a little better and some courage for capitalism returned after the 2008 financial crisis.

Because we are finally going global enough that the original plan for each country to have their own cctld, and then global companies can upgrade to gTLDS is finally happening.   .Com isn’t just for the US anymore, which is good.

Inside the industry the noise about new GTLDS has finally subsided and we can get back to why we own domain names, and why we need to push toward owning and operating domain names.

Creators like Wix, Weebly and Squarespace , plus Web.com and Godaddy’s Creator came in and created $20 Billion in public and private equity value right under our noses giving people what they wanted, websites – and we just want to give them domains.

I enjoy the community.

And lastly to use a couple movie scenes:

from a Classic 80’s probably long forgotten hit for many of you, (except for one scene that is not on the TV version)… Its Tequila Sunrise, Mel Gibsons character is a one time drug dealer, and almost gets arrested by his best friend Kurt Russell (picture Lakers coach Pat Riley), helping his lawyer sell some cocaine.. and he is asked why and he tells him he wanted to teach him (the non streetwise Attorney) “how” to sell it… how to sell it right. meaning correctly. He just couldn’t sit by and let his attorney mess-up and go to Jail.

Now he was also hoping to trade the favor for an introduction to Michelle Pfieffer’s character.. so yeah worth the risk. Sorry no clip, but again good movie.

 

By the way, its on my top 10 movies done in Los Angeles list, check it out, probably without the kids.

So I see you out there and i want to help show you “how” to do some things better, and right.  I’ve sold million dollar names, and hundred dollar names. I’ve sold to retail end users, and trade quite often in the wholesale space. I’ve brokered names, and done buyer brokerage.  I’ve worked with registrars and registries. I’ve worked with cctlds, shared cctlds, new Gtlds and even alternative root systems. I’ve been inside the ICANN process. I’ve dabbled in development of a single site, and bulk development. I’m not an attorney but I’ve been schooled by some of the best we have in our industry who have graciously given out public info over the years, and told me what to stay away from, fingers crossed no UDRP yet.

Most of you are doing great, but maybe some can use some help. And when I talk about seeing some bad Domaining out there, my second movie reference comes to mind, from Caddyshack

Not no, this isn’t about poor caddying, but I see some poor domaining. Thanks Lou Loomis. So theres some poor domaining going on out there, some bad purchasing, some inefficient aftermarkets, some sales practices that turn everyone off to domain name investors, some shortcuts. In the movie Lou says caddys can be replaced by golf carts, and we too can be replaced by social media, apps, private networks, search engines etc. So I’m trying to do my part.. and oh yeah for those of you familiar with the scene, next comes my favorite line “pick up that blood”

So I think we,and me sometimes also, want to cut corners, and connive, cheat and manipulate sometimes to just get someone to buy our names, or find a trick or game.  We haven’t treated new money well in our space, we don’t mind an uninformed consumer, let them pay 20x for my name. Let them buy 5000 new tlds and think they own the next .com  ..    but inside the fluff, we have real assets, with real benefits. An asset that NameBio tells us people pay hundred of thousands of dollars for, EVERY DAY to buy, so I think by doing it right and better we all can make more money, today and in the future, and maybe gain back some of the respect we still fight for from the cyber-squatter days.

So thanks for tuning in to the Blog part of our Domain Industry Portal at Dn.BIZ.

Thank you to Joe Politzer for bringing me on to produce the content for Dn.Biz. Joe and his team have sold thousands of domain names, big and small. Small names and some huge names and portfolios; let us know if we can use our industry knowledge,  contacts and experience to help your succeed in the domain space.