They need to be loved, and given food and water.. and they love you back.
This is another small dog..it should not be left alone, it should be taken in, it should not be let out to face the world alone.. You should sacrifice for this dog. You should spend money on this dog. You should put the needs of this animal before your own. Let it become part of the family.
Puppies, love them.
Now puppies are one thing, and bad domain names are something different. And bad domain names are not puppies. Yes they both cost money and are adorable at first site, and can steal your heart. And you have to care for them both.
So these are bad domain names. Orphans, lost, purchased and now being kicked out. They are domains shown to me on a namepros message, to buy for resale prices, would I make an offer? Would I buy – no, and I don’t think owner should have either.
and these are .app domain names – shown to me when i did a recent wanted .app post on Namepros.
888889.app – 6 numbers .. really iyellow.app – i+ is great but in a new tld, with a color, $20 down the drain.
Now I like .app domain names, see dn1.app but that doesn’t mean I need to like every .app domain name.
and I’m not just picking on others, here are some .coms I registered last year and am dropping.
Because last year every LLL + coin combination was taken…..
but this is this year, so i don’t need to pay for these names. They are not puppies, they don’t need to be cared for. Bad domain names can be let out into the cold. As many as 30,000,000 may be this year. I may feel I need to keep them because someday a new owner will come along. I don’t need to care how they feel. They may be dropped and no one else may pick them up.
But no – bad domain names are not puppies. I, and you readers, may need to drop more names to be a better domainer. Don’t fall in love with your domains if they cant add to your net worth down the road.
these are puppies, they should be kept and cared for…
So why another industry blog and why am I writing again. Well you will see more than just a blog on Dn.BIZ, i’ll be producing content in quite a few formats, but as to the blog, thanks for coming in. Why.. you ask?
Photo Courtesy DnJournal.com
I think we under-serve the general public on information about domain names, maybe on purpose.
Because I think we can do a better job maximizing the value of domain names for the whole industry.
Because of the generally nice feedback and appreciation I receive at shows and in messages and phone calls about my time on Domain Sherpa, and how I helped out investors and website creators and those working in the Industry.
Domain Names are now an important asset for websites and business owners. It used to be you had tools and equipment to manage, now you have online tools and assets, like domain names to manage. Do you know the rules?
I LIKE Domain names and still feel they are one of the few assets with enough uncertainty as to their value where you can make money buying, selling and trading.
Because many of the trends and things I thought would happen 15 years ago are finally happening, so I’m not so early anymore.
The economy finally got a little better and some courage for capitalism returned after the 2008 financial crisis.
Because we are finally going global enough that the original plan for each country to have their own cctld, and then global companies can upgrade to gTLDS is finally happening. .Com isn’t just for the US anymore, which is good.
Inside the industry the noise about new GTLDS has finally subsided and we can get back to why we own domain names, and why we need to push toward owning and operating domain names.
Creators like Wix, Weebly and Squarespace , plus Web.com and Godaddy’s Creator came in and created $20 Billion in public and private equity value right under our noses giving people what they wanted, websites – and we just want to give them domains.
I enjoy the community.
And lastly to use a couple movie scenes:
from a Classic 80’s probably long forgotten hit for many of you, (except for one scene that is not on the TV version)… Its Tequila Sunrise, Mel Gibsons character is a one time drug dealer, and almost gets arrested by his best friend Kurt Russell (picture Lakers coach Pat Riley), helping his lawyer sell some cocaine.. and he is asked why and he tells him he wanted to teach him (the non streetwise Attorney) “how” to sell it… how to sell it right. meaning correctly. He just couldn’t sit by and let his attorney mess-up and go to Jail.
Now he was also hoping to trade the favor for an introduction to Michelle Pfieffer’s character.. so yeah worth the risk. Sorry no clip, but again good movie.
By the way, its on my top 10 movies done in Los Angeles list, check it out, probably without the kids.
So I see you out there and i want to help show you “how” to do some things better, and right. I’ve sold million dollar names, and hundred dollar names. I’ve sold to retail end users, and trade quite often in the wholesale space. I’ve brokered names, and done buyer brokerage. I’ve worked with registrars and registries. I’ve worked with cctlds, shared cctlds, new Gtlds and even alternative root systems. I’ve been inside the ICANN process. I’ve dabbled in development of a single site, and bulk development. I’m not an attorney but I’ve been schooled by some of the best we have in our industry who have graciously given out public info over the years, and told me what to stay away from, fingers crossed no UDRP yet.
Most of you are doing great, but maybe some can use some help. And when I talk about seeing some bad Domaining out there, my second movie reference comes to mind, from Caddyshack
Not no, this isn’t about poor caddying, but I see some poor domaining. Thanks Lou Loomis. So theres some poor domaining going on out there, some bad purchasing, some inefficient aftermarkets, some sales practices that turn everyone off to domain name investors, some shortcuts. In the movie Lou says caddys can be replaced by golf carts, and we too can be replaced by social media, apps, private networks, search engines etc. So I’m trying to do my part.. and oh yeah for those of you familiar with the scene, next comes my favorite line “pick up that blood”
So I think we,and me sometimes also, want to cut corners, and connive, cheat and manipulate sometimes to just get someone to buy our names, or find a trick or game. We haven’t treated new money well in our space, we don’t mind an uninformed consumer, let them pay 20x for my name. Let them buy 5000 new tlds and think they own the next .com .. but inside the fluff, we have real assets, with real benefits. An asset that NameBio tells us people pay hundred of thousands of dollars for, EVERY DAY to buy, so I think by doing it right and better we all can make more money, today and in the future, and maybe gain back some of the respect we still fight for from the cyber-squatter days.
So thanks for tuning in to the Blog part of our Domain Industry Portal at Dn.BIZ.
Thank you to Joe Politzer for bringing me on to produce the content for Dn.Biz. Joe and his team have sold thousands of domain names, big and small. Small names and some huge names and portfolios; let us know if we can use our industry knowledge, contacts and experience to help your succeed in the domain space.
Thats my challenge to myself and to you. Do something for 2 hours a week your not doing now. Here are 10 things you can do to increase your sales velocity.
1. Organize your names and listings. Are you on Afternic and Sedo marketplaces? Do you know the rules about expiration dates, holds, approvals. Do you know which tlds are accepted and when you need or can list on afternic, or godaddy auctions.
2. Get Your Landers right.
Are you after revenue or sales. Do you have parking income names with sales landers, and sales name with parking landers. Find out and notate in your database which is which. Are you buy it now or make offer, and on which names? Are you intentional?
3. Are you using specialized marketplaces? Have you logged into sites like Flippa and BrandBucket and Undeveloped. Is your inventory current. have you fixed any deficiencies at Brand Bucket, have you submitted names that might be approved. have you looked at other marketplaces that fit your names.
4. Do you have a revenue portfolio. Can you put together names that make $100 a month or more, with a track record. Package, firm up your stats and reporting, and be ready to sell.
5. Low hanging Fruit
So you don’t want to outbound, no one does. But have you at least looked at other tlds holders of your .coms. For them your .com is an upgrade, from .net or .org, but also look to holders in other cctlds. People are easier to find than ever, Facebook, Twitter Linkedin, send a message. Start a conversation.
7 List on forums. Use make offer, fixed price or auctions at forums like Namepros.
8 Start discussions with people in industries where you have a lot of names. What do they think? Who do you know, pick 5 friends who are professionals or have business and ask them what they think about premium domain names. We all assume the gold is at the end of the rainbow, that one day everyone will understand.. we don’t want to ask the question because we don’t want to hear the answer. Ask, call first to buy a product, everyone will take your call.
9 Drop or upgrade. What are you keeping and why? Can you make a case for each name your paying renewals on.
10 Quasi-develop. Can you at least take the first step to development by linking to an affiliate or white label page that exactly fits your names
11 – Bonus
Get some social media handles. Need to do slow and its boring. Its adds to the value of your domain name by having the social media handle that matches your name. Spend 10 minutes getting your best 5 each session, might even find a buyer?