So right off, lets be clear, I am biased. I sell and write about premium domains. But I think a reasonable guideline is needed. I think operators and investors of internet or e-commerce businesses should spend up to 10% of one years sales, or if a startup at least 10% of your friends and family round, on a good domain name.
Why? Because you save so much money operating a online business, but now where will you spend the savings? If you apply the same saving money emphasis to your image, brand, internet address and first impression – you hamstring … Read the rest